• Rayane N.

Product Packaging

If your new product is ready to be manufactured then you know what your next step is, product packaging! How is your product going to be presented to your customers? Your packaging dictates whether the consumer buys your product or moves onto the next. Before deciding on a design, do some research and see what your competitors are doing for their packaging. Pay attention to their colors and graphics. How can you do better? Packaging is an opportunity to differentiate yourself from your competitors. It is supposed to catch the eyes of the consumer.

Perfect packaging means everything in the right place. Your brand message should be clearly understood on the packaging. Make an emotional connection with the consumer. By knowing your consumer demographics and market niche, you should have a good understanding of the types of colors and fonts you should be using. If not, look again at your competitors to see what they are doing and take it a step forward by doing a bit of research into color and font psychology. You can learn a lot about how people react to different colors and fonts.

Every part of packaging effects the consumer’s decisions, including color, shape, and size. When designing your packaging, you should consider durability and shipping costs. Your product’s packaging should not be too fragile to the point where its arriving damaged to the consumer or the retailer. It doesn’t send a good message and getting bad reviews early on can do long-term harm.

Your shipping cost is determined by size, weight and, shape. While creating your packaging you should be considering those three points and see what financially makes sense for your product, especially if it’s a new product in the market. Practicality is also something you don’t want to forget about. Don’t over do it with the packaging and make it difficult to be opened because that can be frustrating to the consumer.

Product packaging is the first thing your consumer sees, so make it shine!

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